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 Humanity is experiencing an evolution in consciousness.

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The Propagandist
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PostSubject: Humanity is experiencing an evolution in consciousness.   Tue Jul 17, 2012 12:51 pm

I didn't know quite where to put this as it covers several different areas.

Quote :
Why Millennials Don't Want To Buy Stuff
The concept of shopping has shifted from owning stuff to buying into new ideas.

Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of these is that Generation Y doesn't seem to enjoy purchasing things.

The Atlantic's article "Why Don't Young Americans Buy Cars?" mused recently about Millennials' tendency to not care about owning a vehicle. The subtitle: "Is this a generational shift, or just a lousy economy at work?"

What if it's not an "age thing" at all? What's really causing this strange new behavior (or rather, lack of behavior)? Generational segments have profound impacts on perception and behavior, but an "ownership shift" isn't isolated within the Millennial camp. A writer for USA Today shows that all ages are in on this trend, but instead of an age group, he blames the change on the cloud, the heavenly home our entertainment goes to when current media models die. As all forms of media make their journey into a digital, de-corporeal space, research shows that people are beginning to actually prefer this disconnected reality to owning a physical product.
...
Humanity is experiencing an evolution in consciousness. We are starting to think differently about what it means to "own" something. This is why a similar ambivalence towards ownership is emerging in all sorts of areas, from car-buying to music listening to entertainment consumption. Though technology facilitates this evolution and new generations champion it, the big push behind it all is that our thinking is changing.

This new attitude toward ownership is occurring everywhere, and once we recognize this change, we can leverage it. Instead of kicking against the wave (which is the tendency of many institutions and leaders), we can help our organizations thrive in this strange new marketplace by going with the flow and embracing the death of ownership.

A New Form of Competitive Advantage

Even in this strange new world, the economic laws of scarcity apply, and they are precisely what's shifting. To "own something" in the traditional sense is becoming less important, because what's scarce has changed. Ownership just isn't hard anymore. We can now find and own practically anything we want, at any time, through the unending flea market of the Internet. Because of this, the balance between supply and demand has been altered, and the value has moved elsewhere.

Read more:
http://www.fastcompany.com/1842581/why-millennials-dont-want-to-buy-stuff?utm_source=PolicyMic+Newsletter&utm_campaign=226fb18a0b-New_Newsletter2_29_2012&utm_medium=email
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Synchronicity
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PostSubject: Re: Humanity is experiencing an evolution in consciousness.   Wed Jul 18, 2012 9:20 am

Now that is an interesting idea. On the one hand they seem to want everything, but on the other hand there is a different feeling about owning. How interesting to think about scratch
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